Home Marketing

  • Competition and advances in technology have driven innovation in the way homes are marketed.

Key Factors to Consider

  • What firm offers the best marketing program?
  • How effective, and of what quality, is the firm's online exposure?
  • What price will you set for your home?
  • How does the agent propose to maximize your home's appeal?
  • How can I highlight the unique features of my luxury home?
Marketing Support
An effective marketing program takes a comprehensive approach. It considers the ways consumers learn about available homes, and incorporates valuable, innovative elements.
Quality Online ExposureYour property can be included in a database of all available properties, called the Multiple Listing Service (MLS). All MLS data reaches consumers around the world, thanks to the Internet. The effectiveness of online marketing is a function of how much exposure a property receives and how well it appears. You can realize substantial exposure for your property online: make sure it is quality exposure.Maximize Your Home's AppealTo market your home successfully, it should be prepared to show all of its potential. Your listing agent can help you emphasize the positive aspects of your home and maximize its appeal.

The Coldwell Banker Residential Brokerage Brand

Coldwell Banker Residential Brokerage's Marketing Program puts all of these factors to work selling your home, including:
  • The Coldwell Banker Residential Brokerage Brand
  • NewEnglandMoves.com
  • HomeMoviesSM
  • PhotoGallerySM
  • MyPageSM
  • REALTOR.com®
  • New York Times
  • Gallery
  • Open Houses
  • Direct Mail
  • The Coldwell Banker Residential Brokerage Network
  • Local Advertising
  • Yard Signs
Ask a Coldwell Banker Real Estate Brokerage agent for details.

About PREVIEWS International Marketing Programs

At Coldwell Banker Residential Brokerage, New England's largest real estate company, we take pride in our expertise and unique ability to attract an audience of national and international buyers. For luxury property owners, we offer a custom Coldwell Banker PREVIEWS International Marketing Program and a track record of selling more properties over $1,000,000 than any other firm in New England.PREVIEWS International Marketing Programs are tailored to highlight the special details of each property. Promotion is comprehensive, including traditional and online channels, ensuring the broadest possible exposure for your exceptional property. Key features include:
  • Handsome, full color brochures featuring professional photography
  • Large display advertisements in national and international publications
  • PREVIEWS HomeMoviesSM, full motion videos custom-produced and streamed online
  • PREVIEWS PhotoGallerySM with up to nine photos
  • Extensive direct mail
If you are considering selling a luxury property, please contact the residential office nearest you, or call Previews at 1-800-548-5003.